Marketing:
Theory, Tactics, Techniques, Training, and Technology
by Keith Besherse
Bald Guy Marketing
Discussions about marketing for small business and nonprofits in the second quarter of the 21st Century.
Marketing Strategy
Why HighLevel Feels Like An MLM—and Why It Isn’t One
By: Keith Besherse Published on: 08/05/2025HighLevel isn't an MLM; it is a complex system where different business models overlap, sometimes messily. The business-to-business-to-business (B2B2B) relationships can resemble a MLM, especially when affiliates promote “sell the system to sell the system” tactics.
Marketing Tactics
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